Many artists find themselves thrust into the hit-making stratosphere as a result of being featured in mainstream tv promos. Remember Snow Patrol and Greys Antomy, and more recently Fun. and Glee? Well, Alex Clare might just “suffer” the same fate.

Clare’s robust dubstep meets soul single has gone viral since being featured in ad for Microsoft. The song was actually released in 2011, and is feaured on his debut album album The Lateness of The Hour. Stylistically, the song layers Clare’s soulful vocals with an incredile dance beat that rarely overpowers his range. I’ll forgive the dubstep this time, the song is just that good! Behold the official video. Caution: This song is delicious goodness.


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